GEO (Generative Engine Optimization) is the art of optimizing your brand's presence in the answers of generative AIs like ChatGPT, Claude, Perplexity and Gemini. When your prospects ask an AI a question, GEO maximizes the probability that your brand is cited and recommended.
How is it different from SEO?
SEO optimizes your position on Google. GEO optimizes your visibility in AI answers. The criteria differ: AIs favor structured data, high-authority content and consistent mentions across the web. The two strategies are complementary.
Why does it matter now?
Search is shifting to AI. ChatGPT exceeds 900 million weekly users (Search Engine Land, 2026) and Google's AI Overviews reach over 2 billion people per month (Digiday, 2026); Gartner forecasts a 25% drop in classic search volume by the end of 2026. Brands absent from AI answers lose a growing share of their audience to competitors.
The platform
How does the visibility audit work?
Olenx asks the 4 main AI engines (ChatGPT, Claude, Perplexity, Gemini) the same questions your prospects ask. Each question is tested several times to ensure reliable results. You see exactly when and how often your brand is recommended.
Which AI engines are analyzed?
Olenx audits the 4 most-used AI engines: ChatGPT (OpenAI), Claude (Anthropic), Perplexity AI and Gemini (Google). Each engine has its own recommendation criteria — which is why it's essential to test them all.
What is "share of voice"?
Share of voice measures the percentage of times your brand is cited by AIs compared to your competitors. If across 100 questions your brand is cited 30 times and a competitor 50 times, your share of voice is 37.5%.
How does the AI assistant help me?
The AI assistant built into Olenx has access to all your audit data. You can ask it anything: it analyzes your results, identifies opportunities, generates optimized content and gives you concrete recommendations. It's like having a GEO consultant available 24/7.
Results
How long until we see results?
Technical fixes (structured data, configuration files) can have an impact within a few weeks. Optimized content creation shows results progressively. The action plan structures the whole process for lasting results, and regular monitoring lets you track how the mention rate evolves.
What types of actions are recommended?
Olenx recommends technical actions (optimize your structured data, configure your files for AIs), content to create (articles, FAQs, comparison pages), and authority actions (press mentions, forum presence). Each action is prioritized by impact.
Security & GDPR
Is my data secure?
Your data is encrypted and hosted in Europe. We are GDPR-compliant. Your AI access keys remain yours — we never have access to them in plaintext.
Is Olenx GDPR-compliant?
Yes. European hosting, data encryption, and explicit consent for any audience measurement (no tracking cookie without your agreement). This is important for agencies and brands handling client data.
Can I invite my team?
Yes, depending on your plan. Starter includes 1 seat, Pro up to 3, Agency up to 5, and Enterprise unlimited. Each member can have a different access level: administrator, editor or viewer.
Will I receive automatic reports?
A summary email is sent after your first audit. On paid plans, you receive a recap report after each audit cycle. You can also export your results to PDF at any time.